Financial services direct marketing : tactics, techniques and strategies
by
Rosenfield, James R.
Title
:
Financial services direct marketing : tactics, techniques and strategies
Author
:
Rosenfield, James R.
ISBN
:
9780942061130
Personal Author
:
Rosenfield, James R.
Publication Information
:
Naperville, Ill. : Financial Sourcebooks, ©1991.
Physical Description
:
v, 240 pages : illustrations ; 24 cm
Contents
:
Looking at the marketplace -- New fundamentals for a new era -- The planning process -- Media -- Direct mail: the core direct marketing medium -- Direct mail formats -- How to evaluate creative executions -- Testing -- Strategic direct marketing: going beyond response -- Case histories.
Subject Term
:
Financial services industry.
Direct marketing.
Financial planners -- Marketing.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 000000514 | 658.84 ROS | 1 |