Great answers to tough marketing questions
by
 
Smith, P. R. (Paul Russell), 1957-

Title
: 
Great answers to tough marketing questions

Author
: 
Smith, P. R. (Paul Russell), 1957-

ISBN
: 
9780749430184

Personal Author
: 
Smith, P. R. (Paul Russell), 1957-

Publication Information
: 
London ; Dover, NH : Kogan Page, 1999.

Physical Description
: 
xv, 274 pages : illustrations ; 24 cm

General Note
: 
Includes index.

Contents
: 
Foreword / Warren Keegan -- 1. Basic Concepts and Definitions of Marketing -- 2. Segmentation, Position and the Marketing Mix -- 3. Marketing Planning -- 4. Buyer Behaviour -- 5. Marketing Research -- 6. Product Decisions -- 7. Service Decisions -- 8. Pricing Decisions -- 9. Distribution Decisions -- 10. Integrated Marketing Communications.

Subject Term
: 
Marketing.
 
Marketing. (OCoLC)fst01010167


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000050852658.8 SMI1