Consumer behavior and marketing action
by
Assael, Henry.
Title
:
Consumer behavior and marketing action
Author
:
Assael, Henry.
ISBN
:
9780534925529
Personal Author
:
Assael, Henry.
Edition
:
4th ed.
Publication Information
:
Boston : PWS-KENT Pub., 1992.
Physical Description
:
xx, 748 pages : illustrations (some color) ; 24 cm
Subject Term
:
Consumer behavior.
Motivation research (Marketing)
Consumers -- Examinations, questions, etc.
Motivation research (Marketing) -- Examinations, questions, etc.
Consumer behavior. (OCoLC)fst00876238
Motivation research (Marketing) (OCoLC)fst01027548
Consumentengedrag.
Marketing.
Verbraucherverhalten.
Marketing. (DE-588)4037589-4
Verbraucherverhalten. (DE-588)4062644-1
Electronic Access
: