Integrated marketing communication : a contemporary approach
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Title
:
Integrated marketing communication : a contemporary approach
Author
:
Du Plessis, P. J. (Phillipus Jacobus), 1943-
ISBN
:
9780627027956
Edition
:
3rd ed.
Publication Information
:
Pretoria [South Africa] : Van Schaik, 2010.
Physical Description
:
xix, 411 pages : illustrations ; 25 cm
Contents
:
Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Subject Term
:
Advertising.
Communication in marketing.
Sales promotion.
Advertising -- South Africa.
Communication in marketing -- South Africa.
Sales promotion -- South Africa.
Added Author
:
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Van Heerden, Neels, 1957-
Cook, Gordon, 1948-
Van Rooyen, Rob.
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