Contemporary advertising
by
Bovée, Courtland L.
Title
:
Contemporary advertising
Author
:
Bovée, Courtland L.
ISBN
:
9780256091960
Personal Author
:
Bovée, Courtland L.
Edition
:
4th ed.
Publication Information
:
Homewood, IL : Irwin, ©1992.
Physical Description
:
xxxi, 718, [58] pages : illustrations (some color) ; 29 cm.
Series
:
The Irwin series in marketing
Irwin series in marketing.
Contents
:
Advertising perspectives -- Developing marketing and advertising strategies -- Creating advertisements and commercials -- Advertising media -- Special types of advertising.
Abstract
:
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.
Subject Term
:
Advertising.
Advertising. (OCoLC)fst00797511
Reclame.
Publicité.
Added Author
:
Arens, William F.