Consumer behavior : implications for marketing strategy
by
Hawkins, Del I.
Title
:
Consumer behavior : implications for marketing strategy
Author
:
Hawkins, Del I.
ISBN
:
9780256094091
Personal Author
:
Hawkins, Del I.
Edition
:
5th ed.
Publication Information
:
Homewood, IL : Irwin, 1992.
Physical Description
:
xv, 674 pages : illustrations (some color) ; 25 cm
Subject Term
:
Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
Market surveys -- United States -- Case studies.
Consumers.
Consommateurs -- Comportement -- États-Unis.
Études de marché -- États-Unis.
Consommateurs -- Comportement -- États-Unis -- Cas, Études de.
Études de marché -- États-Unis -- Cas, Études de.
Consumer behavior. (OCoLC)fst00876238
Market surveys. (OCoLC)fst01010149
Geographic Term
:
United States. (OCoLC)fst01204155
Added Author
:
Best, Roger J.
Coney, Kenneth A.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Sandton | General Books | 000053495 | 658.834 HAW | 1 |
| VC Sandton | General Books | 000051473 | 658.834 HAW | 2 |