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Branded nation : the marketing of megachurch, college, inc., and museumworld

Twitchell, James B., 1943-

Title

Branded nation : the marketing of megachurch, college, inc., and museumworld

Author

Twitchell, James B., 1943-

ISBN

9780743243469

Personal Author

Twitchell, James B., 1943-

Publication Information

New York : Simon & Schuster, 2004.

Physical Description

327 pages : illustrations ; 25 cm

Contents

Branding 101 : Marketing stories in a culture of consumption -- One market under God : the churching of brands -- School daze : Higher Ed, Inc., in an age of branding -- Museumworld : The art of branding art -- When all business is show business, what's next?

Abstract

A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.

Subject Term

Branding (Marketing) -- United States.

Brand name products -- Social aspects -- United States.

Church marketing -- United States.

Education -- Marketing.

Museums -- Marketing.

Aspect social.

Marketing.

Musée.

Produit de marque.

Religion.

Éducation muséale.