Global marketing strategies
by
 
Jeannet, Jean-Pierre.

Title
: 
Global marketing strategies

Author
: 
Jeannet, Jean-Pierre.

ISBN
: 
9780395589038

Personal Author
: 
Jeannet, Jean-Pierre.

Edition
: 
2nd ed.

Publication Information
: 
Boston : Houghton Mifflin, ©1992.

Physical Description
: 
xxiii, 899 pages : illustrations ; 24 cm

General Note
: 
Revised edition of: International marketing management. c1988.

Subject Term
: 
Export marketing -- Management.
 
Export marketing -- Management -- Case studies.
 
Marketing -- Management.
 
Export marketing.
 
Export marketing -- Management. (OCoLC)fst00918717
 
Marketing.
 
Strategisch management.
 
Marchés d'exportation -- Gestion.

Added Author
: 
Hennessey, Hubert D.
 
Jeannet, Jean-Pierre. International marketing management.

Electronic Access
: 
Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC DurbanGeneral Books000075404658.848 JEA1