Competitive marketing : a strategic approach
by
O'Shaughnessy, John, 1927-
Title
:
Competitive marketing : a strategic approach
Author
:
O'Shaughnessy, John, 1927-
ISBN
:
9780415127868
9780415093170
Personal Author
:
O'Shaughnessy, John, 1927-
Edition
:
3rd ed.
Publication Information
:
London ; New York : Routledge, 1995.
Physical Description
:
xiii, 749 pages : illustrations ; 26 cm
General Note
:
"Third revised and enlarged edition"--Title page verso.
Abstract
:
This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.
Subject Term
:
Marketing -- Management.
Marketing -- Management. (OCoLC)fst01010209
Marketing.
Marketing -- Gestion.
Strategisches Management.
Marketing. (DE-588)4037589-4
Strategisches Management. (DE-588)4124261-0