This text introduces the concept and practice of marketing and shows how it can be developed to meet the requirements of leisure organizations. Case studies are included to show how the different leisure sectors (public, private and voluntary) can utilize marketing principles. While those taking the ILAM Diploma, Higher National Diploma courses and degree courses should find this text useful, it also represents a practical working tool for managers. "Leisure Marketing" is part of a series providing up-to-date guides to the management of the fast expanding leisure services field. Written for practitioners by specialists in the field, the series stresses the broad areas of management competences required in servicing the leisure industry.