Foreword / Derek Ezra -- Ch. 1. meaning of 'franchise' and 'franchising' -- Ch. 2. history and development of franchising -- Early history -- Categories of franchise -- growth of franchising -- Ch. 3. Why franchise your business? -- Ch. 4. Why take up a franchise? -- Ch. 5. What can be franchised? -- Manufacturers and wholesalers -- Manufacturers and retailers -- Wholesalers and retailers -- Retailer and retailer -- Ch. 6. How to become a franchisor -- basic business concept -- pilot operation -- Developing the franchise package -- Developing the operational manual -- Marketing the franchise package -- Selecting franchisees -- Developing the franchisor's organization -- Ch. 7. financial aspects of franchising -- Initial franchise fee -- Sale of the franchise package -- Leasing of premises -- Financing arrangements -- Continuing fees -- Advertising funds -- Financial institutions -- Ch. 8. Franchisor services to franchisees -- Initial services -- Ongoing services -- Ch. 9. How to become a franchisee -- Self-examination -- Type of business -- Assessing the franchisor -- Assessing the business proposition -- What happens if the franchisor fails? -- Final steps -- Ch. 10. Franchisor-franchisee relations -- foundation -- parties' responsibilities -- continuing relationship -- Ch. 11. Channels of communication: franchisee advisory associations -- Personal contact -- Written communications -- Franchise meetings -- Franchisee associations -- Ch. 12. franchise contract and legal aspects -- Territorial restrictions -- Goods the subject of the franchise -- Competition -- Know-how -- General aspects -- Structure of franchise agreements -- Ch. 13. Techniques of multiple franchising -- Contractual documents -- Structuring the area development agreement -- Further considerations -- Ch. 14. Franchising internationally -- Deciding whether or not to franchise internationally -- Methods of international expansion -- Master franchise agreements -- Ch. 15. Case studies: UK franchises.