The Nature and Scope of Marketing Research -- A Decision-Making Perspective on Marketing Research -- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence Marketing Research Decisions -- Ethics in Marketing Research -- The Respondent's Ethics and Rights -- International Marketing Research -- Ethical Dilemmas in Marketing Research -- Marketing Research in Practice -- Learning Objectives -- Information Systems, Decision Support Systems, and Marketing Research -- Marketing Decision Support Systems -- Suppliers of Information -- Criteria for Selecting External Suppliers -- The International Marketing Research Industry -- Career Opportunities in Marketing Research -- Marketing Research Jobs -- The Marketing Research Process -- Learning Objectives -- Overview of the Marketing Research Process -- The Preliminary Stages of the Marketing Research Process -- Planning a New HMO -- The International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory -- A VideOcart Test for Bestway Stores -- Sperry/MacLennan Architects and Planners -- Phillips Electronics NV -- Philip Morris Enters Turkey -- Research Design and Implementation -- Learning Objectives -- Research Approach -- Research Tactics and Implementation -- Budgeting and Scheduling the Research Project -- Research Proposal -- Designing International Marketing Research -- Issues in International Research Design -- Errors in Research Design -- Reynolds Tobacco's Slide-Box Cigarettes.