Fashion forecasting
by
Brannon, Evelyn L.
Title
:
Fashion forecasting
Author
:
Brannon, Evelyn L.
ISBN
:
9781563678202
Personal Author
:
Brannon, Evelyn L.
Edition
:
3rd ed.
Publication Information
:
New York : Fairchild Books, ©2010.
Physical Description
:
xviii, 462 pages : illustrations ; 23 cm
Contents
:
The fashion forecasting process -- Forecasting frameworks. Introducing innovation ; The direction of fashion change ; Cultural indicators -- Fashion dynamics. Color forecasting ; Textile development ; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales forecasting -- Forecasting at work. Competitive analysis ; Presenting the forecast.
Abstract
:
This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions.
Subject Term
:
Clothing trade -- Forecasting.
Fashion -- Forecasting.
Clothing trade -- Forecasting. (OCoLC)fst00864769
Fashion -- Forecasting. (OCoLC)fst00921607
Modebranche. (DE-588)4123782-1
Bekleidungsindustrie. (DE-588)4005382-9
Marktprognose. (DE-588)4213774-3
Mode -- prognoser.
Beklädnadsindustri -- prognoser.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | Prescribed books | 000145163 | 746.92 BRA | 1 |
| VEGA Durban | General Books | 000012702 | 746.92 BRA | 1 |
| VEGA Durban | General Books | 000012343 | 746.92 BRA | 2 |
| VEGA Pretoria | Recommended Books | 000187029 | 746.92 BRA | 1 |