Exploring marketing research
by
 
Zikmund, William G.

Title
: 
Exploring marketing research

Author
: 
Zikmund, William G.

ISBN
: 
9780030262180

Personal Author
: 
Zikmund, William G.

Edition
: 
7th ed.

Publication Information
: 
Fort Worth : Thomson Learning, 2000.

Physical Description
: 
xxxiii, 812 p. : ill. (some col.) ; 29 cm.

Series
: 
The Dryden Press series in marketing
 
The Dryden Press series in marketing.

Contents
: 
The role of marketing research -- Beginning stages of the research process -- Research designs for collecting primary data.

Subject Term
: 
Marketing research.
 
Marketing research. (OCoLC)fst01010284
 
Marketingforschung.

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html
 
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000089127658.831
RC Pretoria CBDGeneral Books000173327658.83 ZIK1
VEGA BordeauxGeneral Books000007181658.83 ZIK1