The handbook of media and communication research : qualitative and quantitative methodologies
by
 
Jensen, Klaus Bruhn.

Title
The handbook of media and communication research : qualitative and quantitative methodologies

Author
Jensen, Klaus Bruhn.

ISBN
9780415609654
 
9780415609661
 
9780203357255

Edition
2nd ed.

Publication Information
New York : Routledge, 2012.

Physical Description
xii, 431 pages : illustrations ; 26 cm

Contents
Introduction : The state of convergence in media and communication research / Klaus Bruhn Jensen -- The humanistic sources of media and communication research / Klaus Bruhn Jensen -- Media, culture, and modern times : social science investigations / Graham Murdock -- The production of entertainment media / Amanda D. Lotz and Horace Newcomb -- The study of news production / Stig Hjarvard -- Discursive realities / Kim Christian Schroøder -- Mediated fictions / Peter Larsen -- Media effects : quantitative traditions / Klaus Bruhn Jensen -- Media reception : qualitative traditions / Klaus Bruhn Jensen -- Communication in contexts : beyond mass-interpersonal and online-offline divides / Klaus Bruhn Jensen -- The cultural contexts of media and communication / Klaus Bruhn Jensen -- History, media, and communication / Paddy Scannell -- The quantitative research process / Barrie Gunter -- The qualitative research process / Klaus Bruhn Jensen -- The complementarity of qualitative and quantitative methodologies in media and communication research / Klaus Bruhn Jensen -- Audiences in the round : multi-method research in factual and reality television / Annette Hill -- The multi-grounded theory of parental mediation : exploring the complementarity of qualitative and quantitative communication research / Lynn Schofield Clark -- Personal media in everyday life : a baseline study / Rasmus Helles -- The social origins and uses of media and communication research / Klaus Bruhn Jensen.

Subject Term
Mass media -- Research -- Methodology.
 
Humanities -- Methodology.
 
Social sciences -- Methodology.
 
Kitle iletişim araçları -- Ara̧tırma -- Yöntembilim.
 
İnsan bilimleri -- Yöntembilim.
 
Sosyal bilimler -- Yöntembilim.

Added Author
Jensen, Klaus Bruhn.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025555786302.23 J54H 20121
VEGA BordeauxRecommended Books000114200302.23 JEN1
VEGA Cape TownRecommended Books000038085302.23JEN1
VEGA DurbanGeneral Books000012430302.23 JEN1
VEGA PretoriaRecommended Books000133046302.23 HAN1