Through the eyes of a child : children's knowledge and understanding of advertising / Socialization and adolescents' skepticism toward advertising / Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Youth, advertising, and symbolic meaning / "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Mothers' preferences for regulating children's television / Comparison of children's and prime-time fine-print advertising disclosure practices / The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast? / How do we persuade children not to smoke? / Camels and cowboys : how junior high students view cigarette advertising / Adolescents' attention to beer and cigarette print ads and associated product warnings / Advertising to children in the twenty-first century : new questions within familiar themes / The future for children and the Internet / Advertising's effects : juxtaposing research with older and younger youths / The context of advertising and children : future research directions