Made to stick : why some ideas take hold and others come unstuck
by
Heath, Chip.
Title
:
Made to stick : why some ideas take hold and others come unstuck
Author
:
Heath, Chip.
ISBN
:
9780099505693
Personal Author
:
Heath, Chip.
Edition
:
New and expanded ed.
Publication Information
:
London : Arrow Books, 2008.
Physical Description
:
323 pages ; 20 cm
Contents
:
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
Abstract
:
" ... reveal through compelling analysis and entertaining anecdotes, precisely how our minds absorb information - and what we can all do to make sure our own ideas register with others."--Cover.
Subject Term
:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Memetics.
Contagion (Social psychology) (OCoLC)fst00876512
Context effects (Psychology) (OCoLC)fst00876662
Memetics. (OCoLC)fst01015879
Social psychology. (OCoLC)fst01122816
Added Author
:
Heath, Dan, 1973-
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000007638 | 301.13 HEA | 1 |