Strategic brand management
by
 
Elliott, Richard H., author.

Title
: 
Strategic brand management

Author
: 
Elliott, Richard H., author.

ISBN
: 
9780198704201

Personal Author
: 
Elliott, Richard H., author.

Edition
: 
Third edition.

Physical Description
: 
xi, 334 pages : color illustrations ; 25 cm

General Note
: 
Previous edition: 2011.

Subject Term
: 
Product management.
 
Brand name products.
 
Strategic planning.

Added Author
: 
Percy, Larry,
 
Pervan, Simon,


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