Consumer behavior
by
 
Schiffman, Leon G. (DE-588)154336181

Title
: 
Consumer behavior

Author
: 
Schiffman, Leon G. (DE-588)154336181

ISBN
: 
9780273787136

Personal Author
: 
Schiffman, Leon G.

Edition
: 
11. ed., global ed.

Publication Information
: 
Boston [u.a.] : Pearson, 2015.

Physical Description
: 
492 S. : Ill., graph. Darst.

Series
: 
Pearson: Always Learning

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)

Added Author
: 
Wisenblit, Joseph.

Electronic Access
: 
Inhaltsverzeichnis


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