Buyer behaviour : a multi-cultural approach
by
 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Title
: 
Buyer behaviour : a multi-cultural approach

Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN
: 
9780195784312

Personal Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Edition
: 
3rd ed.

Publication Information
: 
Oxford ; New York : Oxford University Press, ©2003.

Physical Description
: 
xvi, 485 pages : illustrations ; 25 cm

General Note
: 
Revised edition of: Buyer behaviour : strategic marketing applications. 2nd ed. 1994.

Contents
: 
Researching the market ; The South African consumer ; The consumer, business and services marketing decision-making processes; Consumer perceptions and motivation ; Attitudes, learning and involvement ; Personality and psychographics ; Marketing communication ; Cultural influences on buyer behaviour ; Economic and price factors in demand ; Consumerism and social responsibility.

Subject Term
: 
Target marketing.
 
Consumer behavior.
 
Consumers -- South Africa.
 
Customer relations.
 
Consumer behavior. (OCoLC)fst00876238
 
Consumers. (OCoLC)fst00876410
 
Customer relations. (OCoLC)fst00885533
 
Target marketing. (OCoLC)fst01143138

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Rousseau, Deon.

Added Uniform Title
: 
Buyer behaviour.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168020378598658.8342 D936B 20031
IIEMSAGeneral Books33168023603877658.8342 D936B 20032
IIEMSAGeneral Books33168023603919658.8342 D936B 20033
VC SandtonGeneral Books000053131658.8 DUP1
VC SandtonGeneral Books000053057658.8 DUP2
VEGA BordeauxGeneral Books000005703658.802 DUP1
VEGA Cape TownGeneral Books000039962658.8342 DUP1
VEGA Cape TownGeneral Books000039380658.8342 DUP2
VEGA DurbanGeneral Books000014222658.834 DUP1