Strategic integrated communication
by
 
Mulder, D.

Title
: 
Strategic integrated communication

Author
: 
Mulder, D.

ISBN
: 
9780627032936

Edition
: 
First edition.

Publication Information
: 
Pretoria : Van Schaik, 2015.

Physical Description
: 
xv, 232 pages ; 25 cm

Subject Term
: 
Communication in marketing.
 
Strategic planning.

Added Author
: 
Mulder, D.
 
Niemann-Struweg, I.

Electronic Access
: 
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live


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