Approach and language
by
 
Ambrose, Gavin, author.

Title
: 
Approach and language

Author
: 
Ambrose, Gavin, author.

ISBN
: 
9782940411351

Personal Author
: 
Ambrose, Gavin, author.

Physical Description
: 
199 pages : illustrations (some color) ; 23 cm.

Series
: 
Basics graphic design ; 01
 
Basics graphic design ; 01.

General Note
: 
On cover: [Approach] "n. a way of dealing with a situation or problem", [Language] "n. a system of communication used by a particular commnunity."

Contents
: 
Context. Contemporary practice ; History ; Communication ; Social attitudes ; Studio interview : Lawrence Zeegen ; Student exercise : Context -- Ideas. Research ; Idea generation ; Idea mapping ; Exploring and investigating ; Communicating ideas ; Mark making ; Ideas on paper ; Studio interview : Fred Deakin ; Student exercise : Mapping -- Workshops. The workshop ; Craft ; Technology ; Capturing images ; Studio interview : Dennis Y. Ichiyama ; Student exercise : Rich media -- Vocabulary. Design language ; Messages and meaning ; Exploring visual imagery ; Typography, alphabet and images ; Exploring typography ; Space, balance and hierarchy ; The grid ; Studio interview : Wout de Vringer ; Student exercise : Typography -- Responses. The design process ; Creative responses ; Testing ; Presenting ideas ; Studio interview : Morag Myerscough ; Student exercise : Hybrid -- Conventions. Formats and sizes ; File formats ; Colour systems --Conclusion -- Working with ethics.

Subject Term
: 
Graphic arts.
 
Graphic arts -- Terminology.

Added Author
: 
Aono-Billson, Nigel,


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