What is a portfolio? The student portfolio ; The professional portfolio ; The graphic design portfolio ; The illustration portfolio ; The cross-disciplinary portfolio -- Making sense of the marketplace. Design groups ; Advertising agencies ; The editorial sector ; Book publishing ; Comics and graphic novels ; Television and film ; Computer games development ; Greeting cards -- Research and cold-calling. Why research is important ; Targeting your research ; Research resources ; Cold-calling ; Speculative applications ; Student exhibitions and competitions -- Creating a good portfolio. Basic approaches ; Learn to be objective ; The contents ; How many portfolios? -- Choosing the right portfolio. The print portfolio ; The digital portfolio -- Making yourself known in the marketplace. Networking pays off ; Pitching for a presentation ; Promotional material ; Presentation pointers ; Presenting your portfolio ; Post-presentation reminders -- Resources.