A smile in the mind : witty thinking in graphic design
by
 
McAlhone, Beryl (Design writer)

Title
: 
A smile in the mind : witty thinking in graphic design

Author
: 
McAlhone, Beryl (Design writer)

ISBN
: 
9780714838120

Personal Author
: 
McAlhone, Beryl (Design writer)

Publication Information
: 
London : Phaidon Press, 1996.

Physical Description
: 
240 p. : ill. (some col.) ; 30 cm.

Contents
: 
Part 1. Foreword / Edward de Bono -- Introduction -- The case for wit -- Part 2. Different types of wit -- Part 3. Items that use wit -- Part 4. Businesses that use wit -- Part 5. Witty designers: 'How I got the idea'.

Abstract
: 
This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas.

Subject Term
: 
Commercial art -- Themes, motives.
 
Wit and humor, Pictorial.
 
Humour dans la publicité
 
Art publicitaire.
 
Humour par l'image.
 
Commercial art -- Themes, motives. (OCoLC)fst00869355
 
Wit and humor, Pictorial. (OCoLC)fst01176313
 
Grafische vormgeving.
 
Humor (grappigheden)

Added Author
: 
Stuart, David.


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VEGA BordeauxRecommended Books000007693741.6 MCA1
VEGA BordeauxRecommended Books000007692741.6 MCA2
VEGA Cape TownRecommended Books000035475741.6 MAC1
VEGA Cape TownRecommended Books000035476741.6 MAC2
VEGA DurbanGeneral Books000014286741.6 MCA1
VEGA DurbanGeneral Books000013799741.6 MCA2
VEGA DurbanReference Books000013798741.6 MCA3