To the barricades : First things first manifesto 2000 -- First things first, a brief history / Rick Poynor -- First things first: now more than ever / Just say no, quietly / Can designers save the world? (And should they try?) / The people v. the corporate cool machine / A manifesto with ten footnotes / A new kind of dialogue / The spectacle: a reevaluation of the situationist thesis / On FTF / Culture agents : Why Johnny can't dissent / Culture agents / The case for brands / the editors of the Economist -- Truth in advertising / Sustainable consumerism / Don't let the buggers grind you down! / Saving advertising / Saving Jelly / Reading at the breakfast table / Manifestos : Me, the undersigned / An incomplete manifesto for growth / Fuck committees (I believe in lunatics) / The vow of chastity / Critical languages : The time for being against / Theory is a good idea / That was then, and this is now: but what is next? / What happens when the edges dissolve? / The trouble with type / Is it better to revive than to deceive? Design and complicity: Herbert Buyer's silent legacy / De stijl, new media, and the lessons of geometry / The critical "languages" of graphic design / State of the arts : Graphic design and the next big thing / Telling the truth? / Who needs ethics / Human dignity and human rights: thoughts on the principles of human-centered design / A manifesto of inclusivism / Greasing the wheels of capitalism with style and taste, or, the "professionalization" of American graphic design / No problem / Terminal terminology / The hole in art's umbrella / Graphic news / Movie titles: much ado about little / The name game / Authorship : The designer as author / Battle of the big books / All hail Mau the magnificent / Half empty / Lost in sound / Meditations : Getting real / Least designed and most read / The handwriting is on the wall, but who can read it? / Let the buyer beware / Beige / The flag waverer