Essentials of marketing
by
 
Cant, M. C. (Michael Colin), 1957-

Title
: 
Essentials of marketing

Author
: 
Cant, M. C. (Michael Colin), 1957-

ISBN
: 
9780702177699

Edition
: 
3rd ed.

Publication Information
: 
Claremont [South Africa] : Juta, 2010.

Physical Description
: 
xi, 186 pages : illustrations ; 25 cm

Contents
: 
The field of marketing -- The marketing environment -- Marketing research -- Consumer and business behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning, implementation and control.

Subject Term
: 
Marketing -- South Africa.
 
Marketing. (OCoLC)fst01010167

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Cant, M. C. (Michael Colin), 1957-


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