Trillion-dollar moms : marketing to a new generation of mothers
by
Bailey, Maria T.
Title
:
Trillion-dollar moms : marketing to a new generation of mothers
Author
:
Bailey, Maria T.
ISBN
:
9781419504570
Personal Author
:
Bailey, Maria T.
Publication Information
:
Chicago : Dearborn Trade Pub., ©2005.
Physical Description
:
xviii, 237 pages ; 24 cm
Contents
:
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Abstract
:
"In Trillion-Dollar Moms, Bailey and Ulman explain how recent generational shifts have impacted the buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies of successful marketing initiatives, and insights from top business executives." "As the first book to publish original research on the purchasing behaviors of today's multigenerational mothers, Trillion-Dollar Moms is an important tool that will guide you in developing products and services to win over this valuable demographic."--Jacket.
Subject Term
:
Women consumers -- United States.
Mothers -- United States.
Marketing -- United States.
New Age consumers -- United States.
Marketing. (OCoLC)fst01010167
Mothers. (OCoLC)fst01026940
New Age consumers. (OCoLC)fst01036692
Women consumers. (OCoLC)fst01177530
Geographic Term
:
United States. (OCoLC)fst01204155
Added Author
:
Ulman, Bonnie W.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Durban | General Books | 000014478 | 658.830 BAI | 1 |