Consumer behavior
by
 
Schiffman, Leon G.

Title
: 
Consumer behavior

Author
: 
Schiffman, Leon G.

ISBN
: 
9780137006700

Personal Author
: 
Schiffman, Leon G.

Edition
: 
10th ed., Global ed.

Publication Information
: 
Boston, Mass. ; London : Pearson Prentice Hall, ©2010.

Physical Description
: 
592 pages : illustrations ; 28 cm

General Note
: 
Previous edition: 2007.

Abstract
: 
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)
 
Konsumentenverhalten.
 
Marketing.
 
Consumer behavior. (OCoLC)fst00876238
 
Motivation research (Marketing) (OCoLC)fst01027548
 
Lehrbuch. (DE-588)4123623-3
 
Verbraucherverhalten. (DE-588)4062644-1
 
Verbraucherverhalten.
 
Consumer behaviour.
 
Consumer research.

Genre
: 
Lehrbuch.

Added Author
: 
Kanuk, Leslie Lazar.
 
Wisenblit, Joseph.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA


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IIE SandtonGeneral Books000008714658.834 SCH1
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