Guerrilla advertising : unconventional brand communication
by
Lucas, Gavin, 1975-
Title
:
Guerrilla advertising : unconventional brand communication
Author
:
Lucas, Gavin, 1975-
ISBN
:
9781856694704
Personal Author
:
Lucas, Gavin, 1975-
Publication Information
:
London : Laurence King, 2006.
Physical Description
:
187 pages : chiefly color illustrations ; 30 cm
Contents
:
Street propaganda -- Site-specific media -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
Abstract
:
'Guerrilla Advertising' shows the best international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.
Subject Term
:
Advertising campaigns.
Advertising.
Publicity.
Grafische vormgeving.
Merken.
Reclame.
Added Author
:
Dorrian, Mike.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000007991 | 659.113 LUC | 1 |
| VEGA Bordeaux | General Books | 000006204 | 659.113 LUC | 2 |
| VEGA Durban | General Books | 000014446 | 659.1 LUC | 1 |