In this book the author "tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples of layout, this book is an invaluable resource for students, designers and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process - the very heart of design. Cullen approaches layout with a series of step-by-step fundamental chapters (a 'how-to' of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organisation, The Interaction of Visual Elements, Typography and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content."--Product description.