Global marketing : foreign entry, local marketing & global management
by
 
Johansson, Johny K.

Title
: 
Global marketing : foreign entry, local marketing & global management

Author
: 
Johansson, Johny K.

ISBN
: 
9780072471489
 
9780071195638

Personal Author
: 
Johansson, Johny K.

Edition
: 
3rd ed.

Publication Information
: 
New York, N.Y. : McGraw-Hill/Irwin, ©2003.

Physical Description
: 
xviii, 654 pages : illustrations ; 28 cm.

Series
: 
McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

Subject Term
: 
Export marketing.
 
Export marketing -- Management.
 
Export marketing. (OCoLC)fst00918703
 
Export marketing -- Management. (OCoLC)fst00918717
 
Internationale marketing.
 
Internationales Marketing.
 
Internationales Marketing. (DE-588)4125431-4

Electronic Access
: 
Inhaltsverzeichnis
 
Table of contents http://catdir.loc.gov/catdir/toc/mh023/2002023528.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Publisher description http://catdir.loc.gov/catdir/description/mh024/2002023528.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000051731658.848 JOH1