Instructor's manual with case guide and test item file
by
Kotler, Philip.
Title
:
Instructor's manual with case guide and test item file
Author
:
Kotler, Philip.
ISBN
:
9780130996121
Personal Author
:
Kotler, Philip.
Edition
:
3rd ed.
Publication Information
:
Upper Saddle River, NJ : Prentice Hall, 2003.
Physical Description
:
ix, 267 pages ; 28 cm
Subject Term
:
Tourism.
Marketing.
Added Author
:
Bowen, John, 1929-
McCain, Shiang-Lin Chen.
Makens, James.