A Dozen Guidelines to Good Writing -- Keep Sentences Short, and Keep to One Main Idea Per Sentence -- Avoid Pretensions, Gobbledygook, and Euphemisms -- Change Long and Difficult Words to Short and Simple Words -- Be Wary of Jargon, Fad, and Cliche -- Use the Right Wordxx 6: Avoid Beginning With Long Dependent Phrases -- Prefer Active Verbs and the Active Voice -- Cut Wordiness -- Avoid Vague Qualifiers -- Prune Prepositions -- Limit Number and Symbol -- Get Right to the Point. And Stay There -- Storytelling -- Archetype, Character, and Plot -- A Literary Analysis of a 'Real-Life' Story -- Don't Say Everything. At Least Don't Say it Right Now -- Let the Readers Do Some Work -- Quick, Get the Camera -- Masters of Metaphor -- Let Sound Echo Sense -- Write Fast, Edit Slow -- Speedbumps -- Logic and Speedy Reading -- A Brief (But Not Necessarily Easy) Quiz -- Dispelling the Myths -- Style Guide.