1. Layout and composition. The design process -- Defining good design -- Web page anatomy -- Grid theory -- Balance -- Unity -- Emphasis -- Bread-and-butter layouts -- Finding inspiration -- Fresh trends -- Resizing : fixed, fluid, or responsive layouts -- Screen resolution -- Application : Southern savers -- 2. Color. The psychology of color -- Color temperature -- Chromatic value -- Color theory 101 -- Red, yellow, and blue or CMYK -- The scheme of things -- Creating a palette -- Color tools and resources -- Application : the color of coupons -- 3. Texture. Point -- Line -- Shape -- Volume and depth -- Pattern -- Building texture -- Application : clipping and saving -- 4. Typography. Taking type to the web -- Text image replacement -- Web fonts with @font-face -- Anatomy of a letterform -- Text spacing -- Text alignment -- Typeface distinctions -- Finding fonts -- Choosing the right fonts -- Application : The fine print -- 5. Imagery. What to look for -- Legitimate image sources -- Getting professional help -- How not to impress -- Creative cropping -- Photoshop adjustments -- File formates and resolutions -- Creative image treatments -- Application : The fine print -- Onward and upward.