Foreword / Innovation at the top -- Winging it in start-up mode -- Innovation begins With an eye -- The perfect brainstorm -- A cool company needs hot groups -- Prototyping is the shorthand of innovation -- Build your greenhouse -- Expect the unexpected -- Barrier jumping -- Creating experiences for fun and profit -- Zero to sixty -- Coloring outside the lines -- In search of the "wet nap" interface -- Live the future -- Getting in the swing.