Communication is key -- Always have a plan (and a back-up plan) -- Be a know-it-all (in a good way) -- It's all about who you know (and who knows you) -- The message is the medium -- Looks aren't everything (but they sure help) -- What do I have to do to get noticed around here? -- Toot your own horn (but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be instant -- Every crisis is an opportunity.