Cutlip & Center's effective public relations
by
 
Broom, Glen M.

Title
: 
Cutlip & Center's effective public relations

Author
: 
Broom, Glen M.

ISBN
: 
9780273768395

Personal Author
: 
Broom, Glen M.

Edition
: 
11th ed. [International ed.].

Publication Information
: 
Harlow : Pearson Education, 2013.

Physical Description
: 
455 pages : illustrations, portraits ; 26 cm

General Note
: 
Previous edition: 2009.
 
"International edition"--Cover.

Contents
: 
Part I (chapter 1-4) : Concept, practitioners, context, and origins -- Part II (chapter 5-10) : Foundations -- Part III (chapter 11-14) : Management Process -- Part IV (chapter 15-17) : The Practice.

Abstract
: 
This is a textbook for courses in Introductory public relations. It offers students the golden standard in public relations, providing the most up-to-date reference in the market. It is divided into 4 parts -- Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.

Subject Term
: 
Public relations.
 
Public relations -- Textbooks.
 
Public relations. (OCoLC)fst01082892
 
Relaciones Públicas.

Genre
: 
Textbooks. (OCoLC)fst01423863

Added Author
: 
Sha, Bey-Ling.
 
Seshadrinathan, Sunanda.
 
Center, Allen H.
 
Cutlip, Scott M. Effective public relations.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025568458659.2 B873C 20131
RC DurbanRecommended Books000105233659.2 BRO1
RC Pretoria CBDGeneral Books000174756659.2 BRO1
RC Pretoria CBDGeneral Books000174755659.2 BRO2
RC Pretoria CBDGeneral Books000174758659.2 BRO3