THIS IS SERVICE DESIGN THINKING : Basics, Tools, Cases
by
 
Stickdorn, Marc, author.

Title
THIS IS SERVICE DESIGN THINKING : Basics, Tools, Cases

Author
Stickdorn, Marc, author.

ISBN
9781118156308

Personal Author
Stickdorn, Marc, author.

Physical Description
373 pages : illustrations ; 24 cm

Contents
Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.

Abstract
"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover.

Subject Term
Service industries -- Management.

Added Author
Schneider, Jakob (Economist)


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