Introducing strategy and strategic management -- Strategic thinking, environmental analysis, synergy and strategic positioning -- Resource-led strategy -- The dynamics of competition -- Introducing culture and values -- Strategic purpose -- Strategic success -- An introduction to strategy creation and planning -- Strategic leadership, entrepreneurship and intrapreneurship -- Strategic alternatives, strategy evaluation and strategy selection -- Strategic growth -- International strategy -- Failure, consolidation and recovery strategies -- Strategy implementation -- Leading change -- Managing strategy in the organization -- Final thoughts : the purpose of strategy.