This text is for undergraduate business communication courses. Learn business communication skills by example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world. This book delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. This edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.