The art of writing advertising
by
Higgins, Denis.
Title
:
The art of writing advertising
Author
:
Higgins, Denis.
ISBN
:
9780071410939
Personal Author
:
Higgins, Denis.
Publication Information
:
New York ; London : McGraw-Hill, 2003.
Physical Description
:
125 pages : illustrations ; 23 cm
General Note
:
Originally published: Lincolnwood, Ill.: Contemporary, 1965.
Contents
:
William Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves.
Subject Term
:
Advertising copy.
Advertising executives -- Interviews.
Advertising copy. (OCoLC)fst00797842
Advertising executives. (OCoLC)fst00797853
Genre
:
Interviews. (OCoLC)fst01423832