Marketing research
by
 
Wiid, Jan.

Title
: 
Marketing research

Author
: 
Wiid, Jan.

ISBN
: 
9780702177446

Personal Author
: 
Wiid, Jan.

Publication Information
: 
Lansdowne, Cape Town : Juta, ©2009.

Physical Description
: 
vi, 272 pages : illustrations ; 25 cm

Contents
: 
Perspectives on marketing research -- Overview of the marketing research process -- Problem definition and research objectives -- Research design and proposal -- Collection of secondary data -- Collecting primary data: qualitative techniques -- Collecting primary data: survey method -- Gathering primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Managing the fieldwork procedure -- Preparation of primary data -- Understanding and analysing statistical data -- The research report.

Subject Term
: 
Marketing research.
 
Marketing research. (OCoLC)fst01010284

Added Author
: 
Diggines, Colin.


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