Applied strategic marketing
by
 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Title
: 
Applied strategic marketing

Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN
: 
9780796211286

Personal Author
: 
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Edition
: 
2nd ed.

Publication Information
: 
Sandton [South Africa] : Heinemann, 2005.

Physical Description
: 
502 pages : illustrations ; 24 cm

General Note
: 
"PowerPoint presentation available at www.heinemann.co.za"--T.p."

Subject Term
: 
Sales management.
 
Marketing.
 
Marketing -- South Africa -- Management.
 
Marketing. (OCoLC)fst01010167
 
Marketing -- Management. (OCoLC)fst01010209
 
Sales management. (OCoLC)fst01103833

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Jooste, C. J. (Christiaan Johannes), 1947-
 
Strydom, J. W. (Johan Wilhelm), 1952-


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