Marketing research
by
 
Aaker, David A.

Title
: 
Marketing research

Author
: 
Aaker, David A.

ISBN
: 
9780470050767

Personal Author
: 
Aaker, David A.

Edition
: 
9th ed.

Publication Information
: 
Hoboken, NJ : Wiley, ©2007.

Physical Description
: 
xvii, 774 pages : illustrations ; 27 cm

Abstract
: 
Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.

Subject Term
: 
Marketing research.
 
Marketing research. (OCoLC)fst01010284
 
Marktonderzoek.
 
Marketing.
 
Marktanalyse.
 
Marketingforschung.
 
Marktforschung.
 
Marketingforschung. (DE-588)4200055-5
 
Marktforschung. (DE-588)4037630-8

Added Author
: 
Kumar, V., 1957-
 
Day, George S.

Electronic Access
: 
Inhaltsverzeichnis
 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
 
Beschreibung für Leser http://deposit.d-nb.de/cgi-bin/dokserv?id=2973250&prov=M&dok_var=1&dok_ext=htm


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