A new brand world : 8 principles for achieving brand leadership in the 21st century
by
Bedbury, Scott.
Title
:
A new brand world : 8 principles for achieving brand leadership in the 21st century
Author
:
Bedbury, Scott.
ISBN
:
9780142001905
9780670030767
Personal Author
:
Bedbury, Scott.
Publication Information
:
New York : Penguin, 2003.
Physical Description
:
xix, 220 pages ; 25 cm
General Note
:
Reprint. Originally published: New York : Viking, 2002.
Includes index.
Contents
:
Confessions of a brand fool -- All aboard the brandwagon -- Cracking your brand's genetic code -- Building brandwidth -- Show some emotion -- Brand environmentalism -- Brand leadership -- Branding and the corporate Goliath -- Brand future.
Subject Term
:
Brand name products.
New products -- Management.
Added Author
:
Fenichell, Stephen.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000005719 | 658.827 BED | 1 |
| VEGA Cape Town | Recommended Books | 000035388 | 658.827 BED | 1 |
| VEGA Durban | Recommended Books | 000014025 | 658.827 BED | 1 |