Principles of marketing
by
 
Kotler, Philip.

Title
: 
Principles of marketing

Author
: 
Kotler, Philip.

ISBN
: 
9780273752431
 
9780132167123

Personal Author
: 
Kotler, Philip.

Edition
: 
14th ed., Global ed.

Publication Information
: 
Boston : Pearson Prentice Hall, 2012.

Physical Description
: 
637, [98] pages : color illustrations ; 29 cm

Contents
: 
pt. 1. Defining Marketing and the Marketing Process -- pt. 2. Understanding the Marketplace and Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Subject Term
: 
Marketing.

Added Author
: 
Armstrong, Gary (Gary M.)


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