Business marketing management : B2B
by
 
Hutt, Michael D.

Title
: 
Business marketing management : B2B

Author
: 
Hutt, Michael D.

ISBN
: 
9780324581638

Personal Author
: 
Hutt, Michael D.

Edition
: 
10th ed., International ed.

Publication Information
: 
United States ; United Kingdom : South-Western/Cengage Learning, ©2010.

Physical Description
: 
xxxii, 652 pages : illustrations ; 26 cm

General Note
: 
Previous edition: Mason, Ohio: Thomson South-Western, 2006.
 
Includes index.
 
Formerly CIP.

Contents
: 
The Environment of business marketing -- pt. II Managing relationships in business marketing -- pt. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V Evaluating business marketing strategy and performance.

Abstract
: 
This text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.

Subject Term
: 
Industrial marketing -- Management.
 
Industrial marketing -- Management -- Case studies.

Added Author
: 
Speh, Thomas W.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025522018658.802 H982B 20104
IIEMSAGeneral Books33168025521952658.802 H982B 20107
IIEMSAGeneral Books33168025471893658.802 H982B 20108
IIEMSAGeneral Books33168025471935658.802 H982B 20109
IIEMSAGeneral Books33168025521853658.802 H982B 201010
IIEMSAGeneral Books33168025521978658.802 H982B 201011
IIEMSAGeneral Books33168025511557658.802 H982B 201012
VC Durban NorthGeneral Books000028663658.802 HUT2
VEGA BordeauxGeneral Books000007790658.8 HUT1
VEGA BordeauxGeneral Books000113771658.8 HUT2
VEGA Cape TownRecommended Books000035928658.8 HUT1
VEGA DurbanGeneral Books000012201658.8 HUT1
VEGA PretoriaGeneral Books000009449658.8 HUT1