The end of advertising as we know it
by
 
Zyman, Sergio.

Title
: 
The end of advertising as we know it

Author
: 
Zyman, Sergio.

ISBN
: 
9780471429661

Personal Author
: 
Zyman, Sergio.

Publication Information
: 
Chichester : Wiley, 2003.

Physical Description
: 
256 pages

General Note
: 
Originally published: 2002.

Abstract
: 
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.

Subject Term
: 
Advertising.

Added Author
: 
Brott, Armin A.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005152659.1 ZYM1
VEGA BordeauxGeneral Books000114567659.1 ZYM2
VEGA BordeauxPrescribed books000145428659.1 ZYM3
VEGA Cape TownRecommended Books000038265659.1 ZYM1
VEGA PretoriaGeneral Books000133239659.1 ZYM1