Marketing management : a South African perspective
by
 
Cant, M. C. (Michael Colin), 1957-

Title
: 
Marketing management : a South African perspective

Author
: 
Cant, M. C. (Michael Colin), 1957-

ISBN
: 
9780702188572

Edition
: 
1st ed.

Publication Information
: 
Cape Town, South Africa : Juta Academic, 2010.

Physical Description
: 
viii, 680 pages : illustrations ; 25 cm

Contents
: 
ch. 1: The world of marketing -- ch. 2: The marketing environment -- ch. 3: Consumer behaviour -- ch. 4: Market segmentation, targeting and positioning -- ch. 5: Information for marketing management -- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11: Cyber marketing and digital marketing -- ch. 12: Customer value and retention -- ch. 13: People, processes and physical evidence -- ch. 14: Marketing planning, implementation and control -- ch. 15: Marketing metrics -- ch. 16: International marketing -- ch. 17: Marketing in developing countries -- ch. 18: Leadership in marketing -- ch. 19: Business-to-business marketing.

Abstract
: 
"Marketing Management: A South African Perspective takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book"--Publisher description.

Subject Term
: 
Marketing -- Management.
 
Marketing -- South Africa -- Management.
 
Marketing -- Management. (OCoLC)fst01010209

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Cant, M. C. (Michael Colin), 1957-
 
Van Heerden, Neels, 1957-
 
Ngambi, Hellicy Chakosamoto.


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