Strategic thinking : a nine step approach to strategy and leadership for managers and marketers
by
 
Wootton, Simon.

Title
: 
Strategic thinking : a nine step approach to strategy and leadership for managers and marketers

Author
: 
Wootton, Simon.

ISBN
: 
9780749460778
 
9780749461102

Personal Author
: 
Wootton, Simon.

Edition
: 
3rd ed.

Publication Information
: 
London ; Philadelphia : Kogan Page Limited, 2010.

Physical Description
: 
ix, 150 pages : illustrations ; 24 cm

Contents
: 
Strategic leadership and conversational style -- Strategic leadership -- brain-based strategic communication -- Strategic leadership -- the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

Subject Term
: 
Strategic planning.
 
Strategic planning. (OCoLC)fst01134371

Added Author
: 
Horne, Terry.
 
Wootton, Simon. Strategic planning.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1110/2010002761-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025443058658.4012 W918S 20101
VC Durban NorthGeneral Books000127025658.401 WOO1
VC Nelson Mandela BayGeneral Books000042828658.401 WOO1
VC PietermaritzburgGeneral Books000094590658.401 WOO1
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VC SandtonPrescribed books000109384658.401 WOO1
VC WaterfallGeneral Books000029739658.401 WOO1
VC WestvillePrescribed books000056927658.401 WOO1